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Georgia Tech's Institutional Repository >
Georgia Tech Conferences >
Electronic Resources and Libraries Conference >
Electronic Resources and Libraries Conference (3rd – Atlanta - 2008) >
ERL08. Day 3 >

Please use this identifier to cite or link to this item: http://hdl.handle.net/1853/20775

Title:	Promoting and Marketing E-Resources
Authors:	Alford, Emily Michigan State University
Subjects :	eResource delivery and promotion Marketing Target audience
Issue Date:	21-Mar-2008
Publisher:	Georgia Institute of Technology
Abstract:	This paper will focus on how academic libraries can promote and market their eResources. What works? What doesn’t? How do we educate our users about changes, updates, and information about our eResources.
Description:	Emily Alford is a Reference and Technology Librarian at Michigan State University.
Type:	Presentation
URI:	http://hdl.handle.net/1853/20775
Appears in Collections:	ERL08. Day 3 2008 Electronic Resources and Libraries Conference

Files in This Item:

File	Description	Size	Format
promoting_marketing.pdf	PDF Presentation	1.26 MB	Adobe PDF	View/Open
alford-fri-9_00.mp4	Video	101.83 MB	MPEG video	View/Open
promoting_marketing.ppt	PowerPoint Presentation	34.36 MB	Microsoft Powerpoint	View/Open

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