Understanding the coupon prone purchaser : the importance of economic and psychological elements of sales promotions in motivating purchase - Georgia Tech's Institutional Repository

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Please use this identifier to cite or link to this item: http://hdl.handle.net/1853/31030

Title:	Understanding the coupon prone purchaser : the importance of economic and psychological elements of sales promotions in motivating purchase
Authors:	Schwartz, Joseph Michael Management
Advisor:	Naresh K. Malhotra
Subjects :	Rebates Consumer behavior
Issue Date:	Aug-1995
Publisher:	Georgia Institute of Technology
Type:	Dissertation
URI:	http://hdl.handle.net/1853/31030
Appears in Collections:	College of Management Theses and Dissertations Georgia Tech Theses and Dissertations

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