| Title: | Naming, Branding and Promoting the Institutional Repository: A Social Marketing Approach from the Canadian Perspective |
| Author: | Johnston, Wayne |
| Abstract: | This presentation will discuss strategies for the promotion of institutional repositories within the context of social marketing, focusing in particular on how the institutional repository is named and branded. It will present findings from successful repositories around the world but will draw particular attention to the experience of member institutions of the Canadian Association of Research Libraries. The University of Guelph Library will serve as a case study for more detailed analysis. |
| Description: |
4th International Conference on Open Repositories This presentation was part of the session : Conference Presentations Date: 2009-05-19 08:30 AM – 09:30 AM |
| Type: | Proceedings |
| URI: | http://hdl.handle.net/1853/28436 |
| Date: | 2009-05-19 |
| Contributor: | University of Guelph. Library |
| Relation: | OR09. Conference Presentations |
| Publisher: | Georgia Institute of Technology |
| Subject: |
Institutional repositories
Canada Canadian Association of Research Libraries Social marketing |
| Files | Size | Format | View | Description |
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| 46-391-1-PB.doc | 32Kb | Microsoft Word |
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MS Word Extended Abstract |
| 46-394-1-PB.pdf | 32.03Kb |
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PDF Extended Abstract | |
| 46-395-1-PB.pdf | 11.60Mb |
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PDF Presentation | |
| 46-396-1-PB.pptx | 15.60Mb | Unknown |
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Powerpoint Presentation |
