• Marketing Strategy Formation in the Commercialization of New Technologies 

      Vincent, Leslie Harris (Georgia Institute of Technology, 2004)
      This research contributes significantly to the current marketing strategy literature by examining the effective formation of marketing strategies for new technologies outside traditional organizational boundaries. This ...
    • Mars-Venus Marriages: Culture and Cross-Border M&A 

      Chakrabarti, Rajesh; Jayaraman, Narayanan; Mukherjee, Swastika (Georgia Institute of Technology, 2004-09)
      We explore different factors affecting the long-term performance of cross-border M&A with a special focus on cultural distance between the countries of the two firms. Using a sample of over 400 cross-border acquisitions ...
    • The Outsourcing of R&D through Acquisitions in the Pharmaceutical Industry 

      Higgins, Matthew J.; Rodriguez, Daniel (Georgia Institute of Technology, 2005-02-27)
      We examine the performance of 160 pharmaceutical acquisitions from 1994-2001 and find evidence that on average acquirers realize significant positive returns. These returns are positively correlated with prior acquirer ...