Developing Sustainable Product Semantics for Consumer Products: A Sustainable Designer's Guide

Abstract

Sustainable product design is a challenge that must be met by industrial designers. Over the history of the discipline there are numerous occasions where industrial design has contributed to the pollution and degradation of the environment, and at this time they must take the responsibility of educating and encouraging both consumers and business to move to more sustainable consumption and production cycles. This thesis investigates communication of sustainable product attributes through product semantics. The goal of converging these two fields is to make sustainable products more visible in the marketplace and to educate and capture the interest of consumers. The research investigates various consumer product categories and how consumers react to them, with specific emphasis on the products' sustainable qualities. The end result of the research effort is a set of general guidelines for the sustainable designer to use in their design efforts.