The "Killer Application" of Revenue Management: Harrah’s Cherokee Casino & Hotel (ed.1)
Ferguson, Mark E.
Crystal, Carolyn Roberts
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Harrah’s Cherokee Casino and Hotel is an extreme example of revenue management techniques. Typical revenue management installations yield revenue enhancements of 3-7%. Harrah’s, chainwide, has seen 15% improvements, with Harrah’s Cherokee Casino and Hotel perhaps the most excessive beneficiary, despite serving no alcohol and having no table games. We investigate what drives this phenomenal success.