• Referral Marketing Campaigns: 'Slashdotting' Digital Library Resources 

      Buczynski, James Andrew (Georgia Institute of Technology, 2007-02-22)
      Word-of-Mouth referrals via face-to-face, telephone, email, blogs, and websites is how YouTube, FlickR, MySpace, BoingBoing and others became successful as measured by traffic to their sites. When was the last time you ...