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dc.contributor.authorZhu, Liyuen_US
dc.date.accessioned2007-08-16T17:49:58Z
dc.date.available2007-08-16T17:49:58Z
dc.date.issued2007-07-12en_US
dc.identifier.urihttp://hdl.handle.net/1853/16217
dc.description.abstractIn this thesis, we study brand choice problem via the following three perspectives: a company's market share management, introduction of customers with different perspectives, and an analysis of an application domain which is illustrative of these issues. Our contributions following these perspectives include: (1) development of a stochastic differential-jump game (SDJG) model for brand competition in a specific situation wherein market share is modeled by a jump-diffusion process, (2) a robust hierarchical logit/probit model for market heterogeneity, and (3) applications of logit/probit model to the dynamic pricing problem occurring in production-inventory systems with jump events. Our research explores the use of quantitative method of operations research to control the dynamics of market share and provides a precise estimation method to integrate more detail information in discrete brand choice models.en_US
dc.publisherGeorgia Institute of Technologyen_US
dc.subjectDynamic pricingen_US
dc.subjectRobust hierarchical logit/probit modelen_US
dc.subjectStochastic differential-jump gameen_US
dc.subject.lcshBrand choiceen_US
dc.subject.lcshProbitsen_US
dc.subject.lcshLogitsen_US
dc.titleDiscrete Brand Choice Models: Analysis and Applicationsen_US
dc.typeDissertationen_US
dc.description.degreePh.D.en_US
dc.contributor.departmentIndustrial and Systems Engineeringen_US
dc.description.advisorCommittee Chair: Esogbue, Augustine; Committee Member: Griffin, Paul; Committee Member: Li, MinQiang; Committee Member: Lu, Jye-Chyi (JC); Committee Member: McCarthy, Patricken_US


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