|dc.description.abstract||When competing for new business and economic growth, it is rare for two
counties to work together. In Western North Carolina, however, twenty-three
rural counties are doing just that.
Western North Carolina is one of seven North Carolina regions that were
established during the early 1990s. What makes this region unique is its
umbrella organization, Advantage West. Since 1994, Advantage West has
marketed and promoted the region and each of its counties. In doing so, the
organization has created innovative tools for regional development such as the
Certified Industrial Sites program.
Advantage West is the only regional organization in North Carolina to focus on
three specific program areas - travel and tourism, film, and industrial marketing.||en