Measuring the Benefits of Continuing Engineering Education
Prevost, Amy C.
O’Leary, Philip R.
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In response to a challenge by one of the department’s corporate customers, a study was initiated to measure the return on investment, or ROI, of continuing engineering education programs. Literature reported various available techniques but extremely limited application to engineering programs. Two program series were selected for detailed study. Scientifically constructed questionnaires were collected using both on-line and mail surveys. Results revealed students’ reasons for selecting the programs, attributes of the programs most valued, future interest in conversion to distance delivery formats, and a subjective measurement of the value received. Specific calculation of the ROI was found to not be practical. The primary limitation was the lack of financial data available to the students. Plans for future study include helping students better assess their cost savings and refined survey techniques.