A model of consumer behavior for understanding purchase intent of subcultures : the Ethnic Consumer Purchase Intent Model (ECPIM)

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pleasant_jamie_t_199908_phd_499544.pdf (3.977Mb)

Date

1999-08

Author

Pleasant, Jamie Tyrone

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URI

http://hdl.handle.net/1853/29519

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• College of Management Theses and Dissertations [204]
• Georgia Tech Theses and Dissertations [23403]