The Motivation-Emotion-Matching (MEM) model of television advertising effects

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peterson_c_m_199405_phd_390996.pdf (5.296Mb)

Date

1994-05

Author

Peterson, C. Mark

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URI

http://hdl.handle.net/1853/30653

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Georgia Tech Theses and Dissertations [19500]
College of Management Theses and Dissertations [167]