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Georgia Tech Theses and Dissertations
Georgia Tech Theses and Dissertations
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Georgia Tech Theses and Dissertations
Georgia Tech Theses and Dissertations
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The Motivation-Emotion-Matching (MEM) model of television advertising effects
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peterson_c_m_199405_phd_390996.pdf (5.296Mb)
Date
1994-05
Author
Peterson, C. Mark
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URI
http://hdl.handle.net/1853/30653
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Georgia Tech Theses and Dissertations
[22398]
College of Management Theses and Dissertations
[197]
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