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    The Motivation-Emotion-Matching (MEM) model of television advertising effects

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    peterson_c_m_199405_phd_390996.pdf (5.296Mb)
    Date
    1994-05
    Author
    Peterson, C. Mark
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    URI
    http://hdl.handle.net/1853/30653
    Collections
    • Georgia Tech Theses and Dissertations [22398]
    • College of Management Theses and Dissertations [197]

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