The Motivation-Emotion-Matching (MEM) model of television advertising effects

View/Open

peterson_c_m_199405_phd_390996.pdf (5.296Mb)

Date

1994-05

Author

Peterson, C. Mark

Metadata

Show full item record

URI

http://hdl.handle.net/1853/30653

Collections

Georgia Tech Theses and Dissertations [21023]
College of Management Theses and Dissertations [180]