Differential framing: when meaning depends on motive
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Differential framing occurs when individuals with different latent motives assign qualitatively different meanings to the same attributes or events in the environment (James&Mazerolle, 2002; James&McIntyre, 1996). The implications of this phenomenon for the explanation and prediction of behavior are substantial: In perfectly logical fashions, individuals in exactly the same situation have qualitatively different experiences. In this way, differential framing mediates the relationship between motives and the behaviors that comprise traits. This dissertation tested several propositions associated with this phenomenon, and the results tentatively suggest that individuals with contrasting motives form qualitatively distinct impressions of the same organizational cultures.