Linking Needs and Markets: How to Conceptualise and Support the Creation of Lead Market?
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This paper 1) discusses the concept of lead markets and the linkage of lead markets to societal and global goals 2) presents a novel concept to support and assess policy approaches that strive to create Lead Markets. 3) aims at discussing how formative and summative evaluation can be used to support demand based policy more generally and the challenges and limitations of those approaches. More generally, the concept developed is equally supportive when it comes to programmes that are geared towards solving national or global goals by creating favourable market conditions, especially demand conditions. The discussion shall inspire the academic community and the policy community to think about preparing and measuring developments and policy impact in demand based innovation and market supporting policies. Especially when public demand is used to stimulate markets in times of market contraction, to develop an analytical framework with which those concepts can be assessed is crucial.