Understanding E-Commerce in Rural Georgia
MetadataShow full item record
From September 2008 through February 2009, the Georgia Tech Enterprise Innovation Institute (EI2) conducted a series of focus groups and a survey of businesses regarding how they use, or would like to use, e-commerce activities to expand their business operations. The survey and focus group responses resulted in these primary findings: businesses have limited financial resources to pursue their desired e-commerce activities; to enhance their e-commerce knowledge, businesses have a strong interest in a classroom-based learning experience and a comprehensive Web site learning resource; many businesses have questions about how to determine which electronic tools professional service providers and other resources are the best to use to expand their e-commerce activities; and, broadband access remains a challenge for rural Georgia’s ability to maximize businesses’ full ecommerce and thus, their full market potential. These findings confirm that businesses throughout Georgia would benefit from more learning opportunities, and the continued pursuit of funding opportunities to enhance broadband connectivity throughout the state.