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dc.contributor.authorKing, Dana
dc.contributor.authorGalewski, Nancy
dc.contributor.authorGreen, Randy
dc.contributor.authorLytle, Andrea
dc.contributor.authorWilkins, Joy
dc.date.accessioned2010-05-05T19:53:08Z
dc.date.available2010-05-05T19:53:08Z
dc.date.issued2009-08-08
dc.identifier.urihttp://hdl.handle.net/1853/32939
dc.descriptionThis report was prepared for the Georgia Rural Economic Development Center at East Georgia College.en_US
dc.description.abstractFrom September 2008 through February 2009, the Georgia Tech Enterprise Innovation Institute (EI2) conducted a series of focus groups and a survey of businesses regarding how they use, or would like to use, e-commerce activities to expand their business operations. The survey and focus group responses resulted in these primary findings: businesses have limited financial resources to pursue their desired e-commerce activities; to enhance their e-commerce knowledge, businesses have a strong interest in a classroom-based learning experience and a comprehensive Web site learning resource; many businesses have questions about how to determine which electronic tools professional service providers and other resources are the best to use to expand their e-commerce activities; and, broadband access remains a challenge for rural Georgia’s ability to maximize businesses’ full ecommerce and thus, their full market potential. These findings confirm that businesses throughout Georgia would benefit from more learning opportunities, and the continued pursuit of funding opportunities to enhance broadband connectivity throughout the state.en_US
dc.description.sponsorshipGeorgia Rural Economic Development Center at East Georgia Collegeen_US
dc.publisherGeorgia Tech Enterprise Innovation Instituteen_US
dc.subjecte-commerceen_US
dc.subjectrural developmenten_US
dc.subjecteconomic developmenten_US
dc.subjectsmall businessen_US
dc.subjectentrepreneursipen_US
dc.subjectbroadbanden_US
dc.titleUnderstanding E-Commerce in Rural Georgiaen_US
dc.typePaperen_US


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