The Financial Statement Effects of Proposed Changes to the Accounting for Direct-response Advertising Costs

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Please use this identifier to cite or link to this item: http://hdl.handle.net/1853/36383

Title: The Financial Statement Effects of Proposed Changes to the Accounting for Direct-response Advertising Costs
Author: Mulford, Charles W. ; Parkhurst, Andrew
Type: Technical Report
URI: http://hdl.handle.net/1853/36383
Date: 2010-07
Contributor: Georgia Institute of Technology. College of Management
Georgia Institute of Technology. Financial Analysis Lab
Publisher: Georgia Institute of Technology
Subject: Economics

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