Browsing Georgia Tech Library by Subject "Marketing"
Now showing items 1-3 of 3
(Georgia Institute of Technology, 2014-11)This presentation will examine how the Head of Access Services at the University of North Texas Libraries developed a marketing plan to increase awareness of services offered by the department.
(Georgia Institute of Technology, 2008-03-21)This paper will focus on how academic libraries can promote and market their eResources. What works? What doesn’t? How do we educate our users about changes, updates, and information about our eResources.
(Georgia Institute of Technology, 2012-04-21)