Communications & Marketing
Georgia Tech Communications & Marketing is the Institute's full-service, in-house marketing and communications resource. Our purpose is to promote the Georgia Institute of Technology's brand identity and provide professional communications and marketing support to the Georgia Tech campus.
We have a passion for increasing awareness about the Institute and preserving the long-standing integrity of its brand image. Thus, one of our primary goals is to ensure consistency in messaging across all forms of communication. Our responsibilities include Institute-level communications and the management of Georgia Tech's visual identity. Our wide range of capabilities enables us to effectively tell the Georgia Tech story to many different internal and external audiences.
History
Formerly known as Institute Communications and Public Affairs (ICPA), the name was changed to Communications & Marketing in 2008.
Georgia Tech's Office of Institute Communications and Public Affairs, or ICPA, collaborated with the Institute's administration in formulating Tech's strategic communications goals and implemented strategic communications initiatives designed to reach those goals.
In its role as a strategic communications consultant, ICPA helped campus units identify their key audiences, planned communications strategies that were customized for those audiences, produced products that helped implement communications goals, and measured the success of communications initiatives.
All materials in SMARTech are protected under U.S. Copyright Law and all rights are reserved. Such materials may be used, quoted or reproduced for educational purposes only with prior permission, provided proper attribution is given. Any redistribution, reproduction or use of the materials, in whole or in part, is prohibited without prior permission of the author.
Collections in this community
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Perspectives: Georgia Tech-Lorraine Alumni Newsletter [3]
Alumni newsletter of GT-Lorraine -
The Whistle [924]
Faculty and staff newsletter
Recent Submissions
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The Whistle [Volume 41, Number 25]
(Georgia Institute of Technology, 2016-12-05) -
The Whistle [Volume 41, Number 24]
(Georgia Institute of Technology, 2016-11-21) -
The Whistle [Volume 41, Number 23]
(Georgia Institute of Technology, 2016-11-07) -
The Whistle [Volume 41, Number 22]
(Georgia Institute of Technology, 2016-10-24) -
The Whistle [Volume 41, Number 21]
(Georgia Institute of Technology, 2016-10-10) -
The Whistle [Volume 41, Number 20]
(Georgia Institute of Technology, 2016-09-26) -
The Whistle [Volume 40, Number 14]
(Georgia Institute of TechnologyGeorgia Institute of Technology, 2015-03-16) -
The Whistle [Volume 40, Number 12]
(Georgia Institute of TechnologyGeorgia Institute of Technology, 2015-02-16) -
The Whistle [Volume 40, Number 13]
(Georgia Institute of TechnologyGeorgia Institute of Technology, 2015-03-02) -
The Whistle [Volume 40, Number 11]
(Georgia Institute of TechnologyGeorgia Institute of Technology, 2015-02-02) -
The Whistle [Volume 40, Number 10]
(Georgia Institute of TechnologyGeorgia Institute of Technology, 2015-01-20) -
The Whistle [Volume 41, Number 17]
(Georgia Institute of TechnologyGeorgia Institute of Technology, 2016-08-15) -
The Whistle [Volume 41, Number 18]
(Georgia Institute of TechnologyGeorgia Institute of Technology, 2016-08-29) -
The Whistle [Volume 41, Number 19]
(Georgia Institute of TechnologyGeorgia Institute of Technology, 2016-09-12) -
The Whistle [Volume 41, Number 14]
(Georgia Institute of TechnologyGeorgia Institute of Technology, 2016-07-05) -
The Whistle [Volume 40, Number 9]
(Georgia Institute of TechnologyGeorgia Institute of Technology, 2015-01-05) -
The Whistle [Volume 41, Number 12]
(Georgia Institute of TechnologyGeorgia Institute of Technology, 2016-06-06) -
The Whistle [Volume 41, Number 13]
(Georgia Institute of TechnologyGeorgia Institute of Technology, 2016-06-20) -
The Whistle [Volume 41, Number 15]
(Georgia Institute of TechnologyGeorgia Institute of Technology, 2016-07-18) -
The Whistle [Volume 41, Number 16]
(Georgia Institute of TechnologyGeorgia Institute of Technology, 2016-08-01)
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