Re-Envisioning the Market: San Diego
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Today’s unprecedented market conditions of simultaneous low real estate demand and low capital investment have severely altered the economic landscape. In order to redevelop San Diego’s East Village, an area with potential for great change, we must reenvision the market as an unpredictable force to which we respond with flexibility and patience. Our initial development plan targets smaller, less desirable sites to capitalize on the value of primary parcels near mass transit and the proposed East Village Park. Our prudent approach, rooted in the access to capital, will help transform the East Village into an economically, ecologically and socially vibrant place.