Organizational structures to support innovation: how do companies decide?
Marotti de Mello, Adriana
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Innovation – Complex / Multidisciplinary process. “Classical” organizational project - division of labor, need for supervision, single center of authority and control – suitable for stable environments. Innovative environments – turbulent, uncertain and complex. Need for agility and flexibility. Organization and communication structures that encourage and make use of experience-based learning, knowledge sharing, and interaction – such as project teams, problem solving groups, and task rotation. But it seems that companies still adopt “classical” projects, innovation not as a process, focus only on R&D. How should companies seeking to increase innovative capacity make decisions regarding innovation-directed structures?