Building Your Clean Tech Company in the South

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Title: Building Your Clean Tech Company in the South
Alternative Title: Suniva Grows in Georgia;
Energy Efficiency from the Core to the Edge;
Southeast, U.S. and International Clean Energy Trends
Author: Pate, Player ; Quinlan, Paul ; Coker, Anthony A.
Abstract: The world is increasingly flat in Clean Technology. While local and regional markets exist for Clean Tech, national and international markets contain key drivers that impact market acceptance and economic viability that provide opportunities to achieve significant business viability and scale. For entrepreneurs located in Atlanta or Research Triangle, what are some key considerations in addressing markets, raising capital, hiring employees and building company infrastructure to address growing national and international markets?
Description: Paul Quinlan, Managing Director, North Carolina Sustainable Energy Association. Paul handles the day-to-day operations of the organization and directs research, outreach, and fundraising activities. He has served on numerous advisory groups including the North Carolina Wind Technical Advisory Committee, Energy Efficiency Work Group of the North Carolina Energy Policy Council, Western North Carolina Clean Energy Economy Leadership Group, and Steering Committee of the State Energy Sector Partnership. He has testified at the NC Utilities Commission and consulted for the U.S. Department of Energy. Paul co-authors the annual North Carolina Clean Energy Data Book and the annual North Carolina Renewable Energy and Energy Efficiency Industries Census. He is a regular instructor at the Renewable Energy Technologies Diploma Series offered by NC State University and serves on the Board of Directors of Clean Energy Durham. He earned a B.S. from the University of Notre Dame and a Master of Public Policy and Master of Environmental Management from Duke University. Player Pate, Director of Marketing, JouleX. Player serves as Director of Marketing at JouleX, where he oversees go-to-market strategies, sales pipeline management, and program execution across global markets. JouleX is a leading innovator in sustainable energy management for the enterprise. The JouleX Energy Manager (JEM) automatically monitors, analyzes and controls the energy consumed by all devices connected to networks, which provides enterprises unprecedented visibility and control over consumption and utilization of energy throughout distributed office environments, data centers and facilities management systems. JouleX is headquartered in Atlanta with offices in Shanghai, Tokyo, Paris, Munich and Kassel, Germany, and throughout the United States. Prior to joining JouleX, Player was Director of Business Development at IBM where he led partner strategy for IBM’s security services division. Pate has also held various marketing positions at both IBM and Internet Security Systems, which was acquired by IBM in 2006 for $1.5 Billion. He holds bachelors of arts degrees in Marketing and in Philosophy from the College of Charleston. Anthony Coker, Sr. Director, Market and Solutions Development, Suniva, Inc. Anthony is responsible for solutions development, key customer relationships and global product certifications. Suniva is an American manufacturer of high-efficiency crystalline silicon photovoltaic (PV) solar cells and high-power solar modules. The company evolved from the work of Professor Ajeet Rohatgi of the Georgia Institute of Technology’s University Center of Excellence in Photovoltaics (UCEP). Suniva is the highest cell efficiency producer in the U.S. with production cell efficiencies exceeding 19% and R&D cell efficiencies exceeding 20%. Anthony is also a board member of with Technology Association of Georgia’s Smart Grid Society and is Chair of the Georgia Solar Energy Association. Anthony has held management, sales, marketing and engineering roles with GE Plastics, Dow Corning/Hemlock Semiconductor, Accenture, Software AG, ITW Chemtronics, and Davy Powergas/McKee. He holds a BChE from Georgia Tech and has pursued an executive MBA at Southern Methodist University’s Cox School of Business. Runtime: 96:13 minutes.
Type: Lecture
Date: 2012-03-28
Contributor: JouleX
North Carolina Sustainable Energy Association
Suniva, Inc.
Publisher: Georgia Institute of Technology
Subject: Clean tech
Atlanta metropolitan area
Raising capital
National and international markets

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