I, Optimize: The Application of Industrial Engineering Principles to the Business of Entertainment

Abstract

The entertainment industry is, by all accounts, more art than science. While entertainment will continue to be dominated by artists, those looking to improve upon the creative process have embraced the tools of industrial engineering, and industrial engineers have risen to the top of many creative organizations. Entertainment industry insider and ISyE graduate Guy Primus, IE 1992, MS IE 1995, provides a look behind the curtain of entertainment and shares case studies that demonstrate the principles of industrial engineering at work in the most artsy of industries.