I, Optimize: The Application of Industrial Engineering Principles to the Business of Entertainment
Abstract
The entertainment industry is, by all accounts, more art than science. While entertainment will continue to
be dominated by artists, those looking to improve upon the creative process have embraced the tools of
industrial engineering, and industrial engineers have risen to the top of many creative organizations.
Entertainment industry insider and ISyE graduate Guy Primus, IE 1992, MS IE 1995, provides a look behind
the curtain of entertainment and shares case studies that demonstrate the principles of industrial engineering
at work in the most artsy of industries.