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    Evaluation of Supply Chain Strategies for Mass Customization

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    Su_Cheping_200407_phd.pdf (486.5Kb)
    Date
    2004-07-12
    Author
    Su, Jack C. P.
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    Abstract
    Product proliferation is a common challenge for firms providing customized products. To cope with this challenge, firms usually incorporate strategies such as component commonality, postponement, and/or delayed differentiation in their supply chains. In this dissertation, we study the effectiveness of these strategies. First, we evaluate the inventory costs for various percentages of common component substitution. Second, we analyze the performance of two postponement strategies and their relationship with product proliferation. Third, we study the cost and benefits of implementing delayed differentiation in a make-to-order environment and provide insights for managers choosing where along the supply chain they should differentiate their products.
    URI
    http://hdl.handle.net/1853/5087
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    • College of Business Theses and Dissertations [213]
    • Georgia Tech Theses and Dissertations [23877]

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