• Login
    View Item 
    •   SMARTech Home
    • Georgia Tech Library
    • Georgia Tech Library Sponsored Conferences
    • Access Services Conference
    • 2014 Access Services Conference
    • View Item
    •   SMARTech Home
    • Georgia Tech Library
    • Georgia Tech Library Sponsored Conferences
    • Access Services Conference
    • 2014 Access Services Conference
    • View Item
    JavaScript is disabled for your browser. Some features of this site may not work without it.

    Let’s Start From the Very Beginning: How to Market a New Library Service

    Thumbnail
    View/Open
    HHT_ASC_2014.pptx (2.775Mb)
    HHT_ASC_2014.pdf (1.550Mb)
    Date
    2014-11
    Author
    Thompson, Hilary H.
    Metadata
    Show full item record
    Abstract
    Using the 2014 launch of UBorrow at the UMD Libraries as an example, this presentation will cover how to plan, execute, and evaluate a marketing campaign for a new library service. Discover the benefits of planning ahead, utilizing partners, setting specific goals, conducting ongoing assessment, and more!
    URI
    http://hdl.handle.net/1853/52900
    Collections
    • 2014 Access Services Conference [22]
    • Access Services Conference (6th - Atlanta - 2014) [22]

    Browse

    All of SMARTechCommunities & CollectionsDatesAuthorsTitlesSubjectsTypesThis CollectionDatesAuthorsTitlesSubjectsTypes

    My SMARTech

    Login

    Statistics

    View Usage StatisticsView Google Analytics Statistics
    facebook instagram twitter youtube
    • My Account
    • Contact us
    • Directory
    • Campus Map
    • Support/Give
    • Library Accessibility
      • About SMARTech
      • SMARTech Terms of Use
    Georgia Tech Library266 4th Street NW, Atlanta, GA 30332
    404.894.4500
    • Emergency Information
    • Legal and Privacy Information
    • Human Trafficking Notice
    • Accessibility
    • Accountability
    • Accreditation
    • Employment
    © 2020 Georgia Institute of Technology