Cultural differences in preference of auditory emoticons: USA and South Korea
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For the last two decades, research on auditory displays and sonification has continuously increased. However, most research has focused on cognitive and functional mapping rather than emotional mapping. Moreover, there has not been much research on cultural differences on auditory displays. The present study compared user preference of auditory emoticons in two countries: USA and South Korea. Seventy students evaluated 112 auditory icons and 115 earcons regarding 30 emotional adjectives. Results indicated that they showed similar preference in the same category (auditory icons or earcons), but they showed different patterns when they were asked to select the best sound between the two categorical sounds. Implications for cultural differences in preference and directions for future design and research of auditory emoticons are discussed.