King of Pops - What We've Learned

Abstract

Since the company’s founding in 2010, King of Pop's popsicles can be found at virtually any local festival, sold out of their signature pushcart and umbrella. The company was born out of a vision by Steven Carse. After being laid off from his corporate job as a Product Manager at AIG Agency Auto in 2009, Steven moved onto his brother’s couch and committed all of his energy to one idea - create the best popsicles ever made. Inspired by the Latin American fresh fruit paletas, Steven and his brother Nick created delicious flavors of local and natural handmade pops. Starting with a humble ice cream pushcart, King of Pops is now a local favorite in seven cities throughout the South.