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    • Georgia Tech Library Patents and Trademarks Resource Center (PTRC) Seminars and Events
    • Intellectual Property Seminar Series
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    Trademark Basics: What Every Small Business Should Know Now, Not Later

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    Date
    2017-03-30
    Author
    Morris, Craig
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    Abstract
    This session is led by Mr. Craig Morris, Managing Attorney for Trademark Educational Outreach. He will discuss the following topics: •How trademarks, copyrights, patents, domain names, and business name registrations all differ. •Why it is important for any new business to select a trademark that will be both federally registrable and legally protectable, highlighting factors critical when choosing a mark. •The importance of doing a complete search and whether an attorney should be used. •What if another trademark owner believes it has stronger rights in a mark and issues a "cease-and-desist" letter? •Information on applying to seek federal registration and how to avoid "scams" perpetrated by companies that request fees for services not required by the USPTO. •What happens after registration?
    URI
    http://hdl.handle.net/1853/58110
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    • Intellectual Property Seminar Series [2]

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