• Marketing Strategy Formulation in the Commercialization of New Technologies 

      Vincent, Leslie Harris (Georgia Institute of Technology, 2005-07-20)
      The key objective of Part I is to synthesize 23 years of innovation research findings from economic, strategy, and marketing literatures and extend the current theoretical knowledge base in these domains through meta-analysis. ...
    • The Role of Pricing Strategy in Market Defense 

      Uslay, Can (Georgia Institute of Technology, 2005-04-13)
      The price variable is among the most powerful instruments in the arsenal of the executives to achieve entry deterrence objectives. There are two main pricing strategies that firms may use to defend against a competitive ...