Browsing College of Management Theses and Dissertations by Subject "Transaction cost analysis"
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Zigzagging across the boundary: examining the interplay of marketing activities within and between firms (Georgia Institute of Technology, 2008-07-08)This thesis consists of two central Parts. Part 1 examines the extent to which an agent s transaction-specific investments (TSIs) in a customer relationship increase his/her concerns for opportunism by his/her own co-workers. ...