The new product development (NPD) process has been long conceptualized as an intense information processing task, yet several questions about the role of information in shaping NPD decisions remain open. For instance, the ...

This dissertation consists of two central parts. Part one of the dissertation examines the impact of interactive restructuring on decision processes and outcomes. Five experimental studies show that consumers examine less ...

Information technology has played several important roles in group decision making, such as communication support and decision support. Little is known about how information technology can be used to persuade members of a ...

Part one provides a literature review on the development of attitude theory in marketing research and addresses concerns regarding the effects of common method variance (CMV) in published studies based on the reasoned-action ...

All else equal, consumer evaluation of a purchase should not logically depend on the form of payment that is used. However, voluminous research on the “pain of payment” phenomenon has shown that payment format impacts ...