An Academic Addendum for the Sandy Springs Wayfinding System: An Option Paper Report
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As the City of Sandy Springs develops and grows into its own identity by developing its first downtown district, the need for efficient navigation and city branding became a priority for Assistant City Manager Jim Tolbert. I undertook the project of writing a city-wide wayfinding plan and was guided by a committee of city officials, local plans, and existing literature over the course of my year-long internship. The process included extensive research into current and future state transportation projects, principles of wayfinding systems, city official priorities and goals, and the relationship between branding and placemaking. The end product included a plan document and accompanying maps that laid out a wayfinding system that was uniquely Sandy Springs in order to encourage efficient routing for pedestrians and vehicles to and from commercial corridors.