NLP Approaches to Campaign Classification

Abstract

Mailchimp is the world's largest marketing automation platform. Over a billion emails are sent by it every day, which raises the question: what exactly are users sending? We'll do a deep dive into the natural language processing techniques utilized by Mailchimp to make sense of users' content and classify campaigns, whether it's for predicting a customer's business vertical, or for preventing those with malicious intent from using the platform.