• Login
    View Item 
    •   SMARTech Home
    • Institute for Information Security & Privacy (IISP)
    • Institute for Information Security & Privacy Cybersecurity Lecture Series
    • View Item
    •   SMARTech Home
    • Institute for Information Security & Privacy (IISP)
    • Institute for Information Security & Privacy Cybersecurity Lecture Series
    • View Item
    JavaScript is disabled for your browser. Some features of this site may not work without it.

    When Push comes to Ads: Measuring the Rise of (Malicious) Push Advertising

    Thumbnail
    View/Open
    subramani.mp4 (137.0Mb)
    subramani_videostream.html (1.323Kb)
    transcript.txt (27.41Kb)
    thumbnail.jpg (60.51Kb)
    Date
    2020-10-30
    Author
    Subramani, Karthika
    Metadata
    Show full item record
    Abstract
    The rapid growth of online advertising has fueled the growth of ad-blocking software, such as new ad-blocking and privacy-oriented browsers or browser extensions. In response, both ad publishers and ad networks are constantly trying to pursue new strategies to keep up their revenues. To this end, ad networks have started to leverage the Web Push technology enabled by modern web browsers. As web push notifications (WPNs) are relatively new, their role in ad delivery has not yet been studied in depth. Furthermore, it is unclear to what extent WPN ads are being abused for malvertising(i.e., to deliver malicious ads). In this paper, we aim to fill this gap. Specifically, we propose a system called PushAdMiner that is dedicated to (1)automatically registering for and collecting a large number of web-based push notifications from publisher web-sites, (2) finding WPN-based ads among these notifications, and (3)discovering malicious WPN-based ad campaigns.
    URI
    http://hdl.handle.net/1853/63814
    Collections
    • Institute for Information Security & Privacy Cybersecurity Lecture Series [149]

    Browse

    All of SMARTechCommunities & CollectionsDatesAuthorsTitlesSubjectsTypesThis CollectionDatesAuthorsTitlesSubjectsTypes

    My SMARTech

    Login

    Statistics

    View Usage StatisticsView Google Analytics Statistics
    facebook instagram twitter youtube
    • My Account
    • Contact us
    • Directory
    • Campus Map
    • Support/Give
    • Library Accessibility
      • About SMARTech
      • SMARTech Terms of Use
    Georgia Tech Library266 4th Street NW, Atlanta, GA 30332
    404.894.4500
    • Emergency Information
    • Legal and Privacy Information
    • Human Trafficking Notice
    • Accessibility
    • Accountability
    • Accreditation
    • Employment
    © 2020 Georgia Institute of Technology