Finding Demographic Information - Getting the Most out of Government Databases
Kenly, Patricia E.
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Finding key data - easily and quickly - on demographic information can be a challenge. This data is essential for entrepreneurs, who are making a number of decisions - where to locate, how many similar businesses are in existence, where target customers live, etc. Further, in seeking funding - whether from a bank or from an investor - census data will be part of the pitch. Government websites contain a wealth of these statistics. After attending this session, attendees will be able to identify and use these free resources (such as Census Business Builder) for demographic and economic data.