Understanding technology acceptance: Phase IV – Research protocol for predicting the acceptance of technologies

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Please use this identifier to cite or link to this item: http://hdl.handle.net/1853/40568

Title: Understanding technology acceptance: Phase IV – Research protocol for predicting the acceptance of technologies
Author: Van Ittersum, Koert ; Rogers, Wendy A. ; Parsons, Leonard J. ; Fisk, Arthur D.
Type: Technical Report
URI: http://hdl.handle.net/1853/40568
Date: 2009
Contributor: Georgia Institute of Technology. College of Management
Georgia Institute of Technology. School of Psychology
Georgia Institute of Technology. Human Factors and Aging Laboratory
Relation: HFA Technical Report ; HFA-TR-0906
Publisher: Georgia Institute of Technology
Subject: Technology acceptance
Metrics
Quantitative models
Technology acceptance prediction
Georgia Tech Accept Model
Target markets

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