Implementing Electric Vehicle Usage in Atlanta, Georgia: Policy and Planning Approaches for Public Officials

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Please use this identifier to cite or link to this item: http://hdl.handle.net/1853/43468

Title: Implementing Electric Vehicle Usage in Atlanta, Georgia: Policy and Planning Approaches for Public Officials
Author: Kimmel, M. Avidan
Abstract: Electric vehicles (EVs) have a viable and prominent role to play in America on a relatively mass scale. Over the last decade, the automobile industry has increasingly manufactured and marketed electric vehicles to meet consumer interest and demand. In the face of rising gas prices and pressing environmental concerns, the platform has generated significant interest and buy-in. While this momentum is encouraging, electric vehicle use across the country still falls short of its full potential. Market infiltration rates remain relatively low as consumers, the automobile industry, public officials, and businesses explore this new technology with a mixture of cautious hesitation and skepticism. As a nascent industry with a vast, untapped market, the numbers of electric vehicle on the road is potentially poised to grow rapidly in the years ahead. Despite the doubters and naysayers, many opportunities await those entrepreneurs, manufacturers, and policy-makers who are ready to think outside the box and capitalize on long-term economic and social trends. Already, many of the more promising trends in electric vehicle adoption have come from the local level. With impressive results, city and regional efforts have been critical in bringing the technology to bear and raising public consciousness. With sufficient support and encouragement in a few key cities across the country, a critical mass or tipping point could eventually be established that would serve to establish the electric vehicle as a popular transportation option in the U.S. Atlanta has the potential to be one of those leading cities. As the face of the New South with a strong leadership role in implementing some of the nation’s most ambitious transportation projects, the city stands poised to usher in this new travel mode. Government officials in the greater Atlanta metropolitan region have a pivotal role to play in the effort. To the extent that city and regional leaders can more effectively shape and influence policy, business, and consumer decisions with an eye towards encouraging the use of electric vehicles, the greater the chance of achieving adoption in Atlanta. It is hoped that local government officials will take advantage of this opportunity by taking a systems approach to engineering change as described below
Type: Masters Project
URI: http://hdl.handle.net/1853/43468
Date: 2012-05-04
Contributor: Georgia Institute of Technology. School of City and Regional Planning
Publisher: Georgia Institute of Technology
Subject: Electric vehicles
Public demand
Market infiltration
Atlanta (Ga.)
Support infrastructure
Policy tools
Advisor: Michael Elliott

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