Why 'Good Ideas' Are 'Bad Advice'

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Title: Why 'Good Ideas' Are 'Bad Advice'
Author: Schrage, Michael
Abstract: Why 'Good Ideas' Are 'Bad Advice; an idiosyncratic look at the economics of technical expertise and influence, drawing upon the speaker's experiences as an MIT research fellow, executive education lecturer and corporate adviser, this talk explore the behavioral pathologies of providing technical consulting to innovative organizations. The goal of the talk is to share painful - but useful - economic insights into why 'good ideas' usually aren't and how serious consultants revisit both their clients' 'measures of effectiveness' and their own. Attendees may expect to come away with helpful heuristics for avoiding foolish traps as well as credibly exerting expertise-based influence. In addition, the talk will identify simple - but all-too-frequently unasked -questions essential to managing 'engagement risk.'
Description: Presented on March 7, 2012 at 4:30 pm in the LeCraw Auditorium, College of Management building on the Georgia Tech campus. Michael Schrage is a research fellow with the Sloan School of Management's Center for Digital Business and a visiting fellow at Imperial College's [London] 'Innovation and Entrepreneurship' program. His ongoing research and advisory work focuses on 'innovation risk management' - exploring the economics and ethology of experimentation and simulation in managing innovation and risk. He is the author of several books on the role of collaborative tools and technologies in enabling innovation - 'Shared Minds' [Random House 1990] and 'Serious Play' [Harvard Business School Press 2000]. He's been a contributor to the Harvard Business Review, the Financial Times, the Washington Post, the Wall Street Journal, CIO magazine and a variety of other publications on innovation, cyber-security and national security themes. He serves on advisory committees for the Sloan Management Review, MIT's Lincoln Labs and KPMG's Audit Committee Institute. He's done consulting and advisory work for Microsoft, Procter&Gamble, British Telecom, BP, Siemens, Embraer, Google, iRise, Mars, the Office of Net Assessment and other organizations. Schrage's SSP writing and research focuses on the behavioral economics of technical and organizational innovation and governance in national security institutions. Runtime: 49:03 minutes
Type: Lecture
URI: http://hdl.handle.net/1853/44367
Date: 2012-03-07
Contributor: Georgia Institute of Technology. Institute for Leadership and Entrepreneurship
Georgia Institute of Technology. College of Management
Relation: IMPACT Speaker Series
Publisher: Georgia Institute of Technology
Subject: Business

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